Last week I went to the Fruitlogistica fair
in the Berlin Messe. Incognito, as I am not a fruit or veg producer, nor a
fresh produce buyer at a supermarket or a kitchen manager at a large hospital.
Fruitlogistica is a large trade fair for
just those people, people who get food on to the plates (or into the shopping
trolleys) of the masses. The exhibitors are producers of food and processors of
food, and also companies who make great big machines that help produce and
process the foods.
I felt a bit like a tourist and had a whale
of a time. I posed with the big pear outside, chatted to stall holders about
their red carrots (from Pakistan), pink lettuce (from Italy) and baby white
cabbages (from the Netherlands) and gawked at complicated bits of machinery. I ate
tiny slivers of apple and a fascinating fruit called 'sapodilla' which looked
like a mousey brown plum but tasted somewhere between a banana and a kiwi. If
that is even possible.
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Couldn't help myself |
Here's a bit of a tour for you. The Louvre
is wasn't but if you're into your food, it's a Grand Day Out all the
same.
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Cool cabbages from Italy |
Where the Dutch tried to impress with potatoes, LED lights and endless cups of coffee...
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Potato globe |
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Pink LED lights by Philips for extra fast growth, apparently. Bit scary though. |
... the Italians had readymade soups, Ferrari's and wine at 11 am:
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Soup-in-a-bag |
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Italians on a mission: how can you fail to impress when you bring a Ferrari? |
The Malaysians and the Senegalese fought over pineapple property, while the Pakistani and the Japanese introduced some new kids on the block:
The packaging on offer was even more colourful that the fruit:
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A melon dressed up as cheese |
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Oodles of pretty packaging options |
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Labels galore |
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Asian grape packet |
There were things I instantly wanted to take home with me:
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Bachelor pad perfect |
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Stylish if somewhat perishable way to display kiwi fruit |
And those things I never even knew existed:
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Clever tree tepees for saving water |
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Environmentally friendly weed control machine |
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A bundling machine tying anything and everything together with a bow on top |
A few days later, all I have left is a stack of leaflets and a ripened Sapodilla. I do hope all that fruit that was on display has found a good home somewhere... I like the idea of Berlin's homeless gorging themselves on Senegalese pineapples and Portugese berries!
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Sapodilla fruit |
Fruitlogistica, Messe Berlin, 4-6 February 2015